MasteryMade · Pipeline PRD

PRD 9: The Reveal — JV-in-a-Box Pipeline

PRD 9 of 12 Depends: PRD 1, 3, 4
Parent: Master Registry v1.0 — Section 11 · Owner: Lane A + D

9.1 Purpose

Orchestrate the complete prospect-to-revenue pipeline as a single meta-workflow. Every other PRD produces components — this one wires them together. New prospect enters → Phases 1-3 run autonomously → The Reveal surfaces for Jason → Phases 5-6 execute after deal closes.

9.2 Pipeline as n8n Meta-Workflow

Phase 1: Identify (MANUAL — Jason/Derek add to entities)
  ↓
Phase 2: Pre-Deal Intel (AUTOMATIC on entity INSERT)
  ├── Research Service runs (PRD 3)
  ├── Universal ingest queues public content
  ├── Competitor ID + Gate 4 creation
  ├── Extraction pipeline on public (PRD 4, Gate 2)
  ├── Competitor intel analysis (PRD 5)
  └── entity.pipeline_stage = 'researched'
  ↓
Phase 3: Build Pre-Pitch Assets (AUTOMATIC)
  ├── NowPage go-giver playbook
  ├── MasteryOS v0 clone on betaap.io
  ├── Prospect analysis page (Zeus Jones pattern)
  ├── Expert-domain daily brief sample
  └── entity.pipeline_stage = 'pre-pitch'
  ↓
Phase 4: The Reveal (HUMAN TRIGGER)
  ├── Pre-call brief generated
  ├── Voice agent configured
  ├── NowPage live-gen template ready
  ├── [JASON CONDUCTS CALL]
  ├── Real-time page published during call
  └── Embedded agent active on page
  ↓
Phase 5: Gate Transition (JASON TRIGGER: signed)
  ├── entity: gate=3, pipeline_stage='signed'
  ├── Private docs ingested to Gate 3
  ├── Gate 2→3 comparison (PRD 4)
  └── Full 8-module extraction
  ↓
Phase 6: Deploy + Launch (AUTO + REVIEW)
  ├── v1 clone deployed
  ├── Sales pages (Athio customized)
  ├── Lead magnets from frameworks
  ├── Content machine loaded (PRD 8)
  ├── Promo calendar + syndication
  └── Three-wave launch

9.3 Go-Giver Playbook Template

Auto-generated from Research Service + extraction. Sections: Competitive Landscape (from PRD 5), Your Methodology As We See It (from Gate 2 extraction — note: "Based on public content. Imagine what we could do with your full methodology."), Untapped Opportunities (from gap analysis), What Your AI System Could Look Like (link to v0 clone, sample lead magnet, sample niche brief). Published to NowPage, given freely before any sales conversation.

9.4 Real-Time Generation During Call

Jason triggers via Telegram command or keyboard shortcut. System combines pre-research + live call transcript. Claude generates personalized proposal page. NowPage publishes immediately. Prospect opens link during call. Embedded agent active — they ask a question, agent answers using their own methodology.

9.5 Three-Wave Launch Template

Wave	Size	Duration	Selection	Metrics	Exit criteria
1: Inner Circle	5	2 weeks	Expert hand-picks most engaged	Usage frequency, NPS	4/5 active, NPS > 8
2: Early Access	50-100	4 weeks	Invite-only + referrals	Activation, 7/14/28d retention, conversion	>60% activation, >30% 14d retention
3: Full Launch	Public	Ongoing	Multiple tiers (free/paid/premium)	CAC, LTV, churn, NPS	Sustainable unit economics

9.6 Acceptance Criteria

n8n meta-workflow with all 6 phases
Phase 2 automatic on new prospect entity
Phase 3 assets (playbook, v0 clone, analysis page) generating automatically
Pre-call brief available before Reveal
Real-time NowPage generation working during test call
Gate 2→3 transition updating entity + triggering re-extraction
Three-wave template documented and reusable
At least one prospect (Samuel) completed Phases 1-3 via pipeline
Pipeline_stage tracking accurate across all phases

↑ Registry ← PRD 8 → PRD 10

MASTERYMADE — PRD 9 of 12

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